Own Your Numbers:
A Deeper Dive into the
8 Essentials
If you have already tackled our "8 Essential Numbers that You Must Own to Grow Your Business" course and want to drill down into the practical applications of each metric, this course is the one for you!
How can the Numbers Coach help?
“A Deeper Dive” is the practical mini-MBA for owners who want more cash in the bank, not just prettier reports. In plain English, you’ll learn the levers that move money—pricing, volume, mix—and the balance-sheet drivers most owners miss: DSO, DIO, and DPO. We’ll demystify gross margin, EBITDA, and net profit, then show you exactly how they feed your breakeven and cash flow plan.
Each lesson gives you simple formulas, worked examples, and a checklist to apply the concept to your business the same day. You’ll leave knowing where your cash is, how long it takes to come home, and what to do next to speed it up. Fewer surprises, stronger margins, more runway—that’s the promise.
Who Is This Course For?
This course is for leaders of businesses that are established and growing (or want to grow) at a sustainable pace. You are a perfect fit for this course if you are a:
- Business Owner
- Financial Leader
- Non-Financial Leader
What Will I Learn?
This course focuses on explaining in straightforward terms the levers that move money in your business, including all of the following:
- Accounts Receivable & DSO: Turn sales into cash faster with billing and follow-up systems that cut your collection cycle—without burning relationships.
- Inventory & DIO: Stop cash from gathering dust on shelves; set right-sized targets and move stock with intent.
- Accounts Payable & DPO: Hold cash longer (legitimately) using smarter terms, payment rails, and vendor strategy.
- Gross Profit Margin: Price and cost with precision so every sale funds overhead and profit—consistently.
- EBITDA vs. Net Profit: See the core engine versus the bottom line—and manage both on purpose.
- Breakeven: Know the monthly sales line in the sand and how to cross it sooner.
- Variable vs. Fixed Costs: Build a more flexible cost base that breathes with your revenue.
- Top-Line Growth (Pricing, Volume, New Offers): Raise price with confidence, sell more without eroding margin, and add offerings that fit your “guardrails.”
Reviewing and understanding these key numbers will keep you from being blind-sided by a cash-flow shortage or surprised at the failure of an ill-timed initiative.
This course is one of many from Numbers Coach University that will help you Own Your Numbers!
Your Instructor
Michael Iverson, MBA, CPA spent over 15 years as a financial executive for corporations such as KPMG, American Family Restaurants, Pediatric Services of America, and Profit Recovery Group. He founded Trillium Financial, Inc. (now Numbers Coach) in 2002 to provide small to midsize businesses with key financial functions such as budgeting, cash flow forecasting, banking and capital funding, mergers and acquisition activity and more. As the Numbers Coach, he has guided many entrepreneurs and business owners along their journey to reach the summit of financial success. Mike has been featured as a business finance expert regularly on podcasts such as Small Business Matters, Scaling Up and The Profit Answer Man.
